JangWon Lee founded Benton with his younger brother, ChaeWon Lee. ChaeWon has worked in the cosmetic industry and had experience with product creation.
ChaeWon has a very sensitive skin type. Since he has seborrhoeic dermatitis, he couldn’t use ordinary cosmetics. ChaeWon was interested in hypoallergenic, natural, cosmetic products and gathered knowledge and experience about these types of ingredients from his work in the cosmetic industry. They started their business in 2011, launching their first product, the Snail Bee High Content Essence, on August 8, 2011